We started with an environmental retail chain back in 2006 and realized that there were no sustainable brands with flavor, in terms of graphics or relevant collaborations. So we created Dedicated to fill that gap.
And despite all the talk about fashion becoming sustainable, this is still an industry built on inhuman working conditions, pollution, and toxic chemicals. And the textile sector now accounts for 8-10% of global Co2 emissions.
We didn't wanna be a part of that, so we chose another path. Today we're working with GOTS and Fairtrade certified cotton, GRS recycled polyester and natural fibers such as Tencel Lyocell. Creating collections that care for the farmers, as much as the environment.
And by collaborating with different photographers, illustrators and artists from all over the world we're able to give you unique and diverse collections.
Support Your Local Planet / DEDICATED.